A prototyping mindset

This online course is your first step towards becoming a food changemaker. We will teach you how to easily develop your food idea and acquire an essential mindset for transition. Hundreds of students, food professionals and farmers already learned how to test their ideas towards success. Are you ready to join them?

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Food Hub

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Why take this course?

Have you been thinking of a food related idea or project that you want to pursue, feeling excited and inexperienced about it at the same time? A prototyping mindset will help you to turn your idea into a solid business- or project plan. This mindset helped hundreds of people in different kinds of food projects and businesses to work through the stage that you are in right now. We have developed this course for a broad range of food professionals – people working in the food sector – that want to engage with the challenges of a changing food system.

In this course, we help you easily develop your food idea. We take you through a step by step approach and encourage you to make important strategic decisions, to make sure that you and your idea are on the right track.

Prototyping is a lifelong skill that will prove to be applicable to multiple ideas and challenges you might come across.

Portretfoto van Maarten Essenburg

Meet your trainer


Maarten Essenburg believes we should not forget to play. He founded the creative collective Kamp Vuur, hosts a podcast about live lessons, brews craft beer and helps young creatives in making a living doing what they love, without losing their soul.

Over the years he mastered the skill of designing and facilitating strategic workshops and learned the power of having a prototyping mindset. For Food Hub he has spread that mindset while engaging with a wide variety of students.

Portretfoto van Lelani Lewis

Meet your moderator


Lelani Lewis will take you through this course from A to Z. As a food entrepreneur and founder of several food businesses herself, Lelani understands the process of transforming an idea into an actual company.


Lelani is founder of Whisk Food Studio, busy writing a cookbook and organizes interactive pop-up dinners exploring the culinary history of the Caribbean. Lelani: “The more you try, the more you fail, the more you know which way you need to go.”

What will you learn?

Course curriculum:

0. Hi there!

1.1 Introduction video

1.2 Course workbook

1.3 Example student

2.1 Expert video Maarten Essenburg

3.1 Supposed problem

3.2 Proposed solution

3.3 Testing

3.4 Validation

4.1 Some last words

4.2 Wrap up

4.3 Curated sources by the expert

Online course

What's included?

  • 8 instruction videos (including subtitles and full transcripts)
  • Expert webinar with Maarten Essenburg
  • Your personal workbook
  • Example casestudy
  • Carefully curated sources for additional learning
  • Unlimited access (including future course updates)
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incl. BTW


You need a digital device, internet and an idea. That’s the beauty of it: you can take the course in the comfort of your own home, in your own time. We do recommend that you print the workbook.

This course is based on self paced learning. You can take as little or as much time as you want. However, we suggest you to divide the course workload into 3-5 separate moments.

Your course login will be send to you after your purchase. Once you receive your login you can start any time you want.

We are confident about the quality of our education, and we trust that you will be too. However, if, within 14 days after purchase you feel like you have not learned anything or did not find it useful, we will offer a full refund.