3 people write and draw at a table.

A reframing mindset

With what idea will you change the future? Bring your desires and dreams together in a concept through the design method "Reframing. In this course, you will learn how to apply this design process to an unknown future by deconstructing your product or business into three essential layers: what, how and why. Not only will you acquire"a reframing mindset," but you will have developed a complete concept after completing this course.

Facilitated by

Food Hub

Start from

Start immediately (online)

Price

119,-

Why take this course?

You are here because you feel the urgency or have received a mandate to innovate and change your product, service or business. You may also want to become familiar with a design process for an unknown future. Either way, you want to anticipate the rapidly changing world of food and agriculture and contribute positively to this transition. It is essential for a food innovator to not only improve a product or service, but to understand why your design will bring the change you envision. This course will teach you exactly that!

*Please note that this course is in English

Portrait photo of Beatrijs Voorneman for the Food Hub training A reframing mindset.

Meet the expert

Beatrijs Voorneman is a senior designer at Reframing Studio. She has a master's degree in product design from Delft University of Technology and graduated in improving the welfare of pigs. Her favorite design projects are about the future of food and agriculture. With her creative mind, she helps you look at your own reality from a different perspective.

Portrait photo of Lelani Lewis

Meet the moderator

Lelani Lewis will guide you through this course from A to Z. Lelani is originator and author of the eponymous cookbook "Code Noir," through which she organizes interactive pop-up dinners exploring the culinary history of the Caribbean. As a food entrepreneur and founder of multiple food businesses, Lelani understands the process of turning an idea into an actual business.
Lelani: "The more you try, the more you fail, the more you know which way you need to go."

What will you learn?

Curriculum:

1.1 Introduction
1.2 What are you going to learn?
1.3 Workbook & example student

2.1 How to think like a designer
2.2 How to get started

3.1 What is deconstruction and why?
3.2 Step 1 - the product level
3.3 Step 2 - the interaction level
3.4 Step 3 - the context level

4.1 End user, domain and scope
4.2 Building the future context, the probable future
4.3 Mission statement, the preferable future

5.1 The behavior of the end user: interaction

6.1 Brainstorming: from ideas to concept
6.2 Building a concept

7.1 You did it!
7.2 We would love to hear from you

Online course

What you will get:

  • 14 instructional videos (including subtitles and transcripts)
  • Expert video with Beatrijs Voorneman
  • Your personal workbook & a sample workbook
  • Example casestudy
  • Carefully curated sources for additional learning
  • Unlimited access (including future updates)
Subscribe now

€119

VAT inclusive

FAQ

You'll need a screen and internet. That's the beauty: you can take the course in the comfort of your own home, and on your own time! We do recommend that you print out the workbook.

After receiving your login information, you can get started right away!

Go to https://foodhub.teachable.com/ and click 'login' in the upper right corner.
After logging in, you will be taken to your course(s).

We are confident in the quality of our education. However, should you feel within 14 days of purchasing the course that you didn't learn anything or didn't find it useful, you will receive a full refund.

Should you encounter any (technical) problems, please feel free to contact support@foodhub.nl. We will try to help you as soon as possible.

Also check out our full FAQ page, maybe the answer to your question is in there.