Students at work during A prototyping mindset workshop

A prototyping mindset

This online course is your first step towards becoming a food changemaker. We will teach you how to easily develop your food idea and acquire an essential mindset - a prototyping mindset - for transition. Hundreds of students, food professionals and farmers have already learned how to test their ideas for success. Are you ready to join them?

Facilitated by

Food Hub

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Why take this course?

Have you been thinking about a food-related idea or project you want to pursue, feeling excited and inexperienced about it at the same time? A prototyping mindsetwill help you to turn your idea into a solid business- or projectplan. This mindset has helped hundreds of people in different types of food projects and businesses to get through the stage you are in now. We have developed this course for a broad range of food professionals - people working in the food sector - who want to engage with the challenges of a changing food system.

In this course, we will help you develop your food idea easily. We will take you through a step-by-step approach and encourage you to make important strategic decisions to ensure you and your idea are on the right track. Prototyping is a lifelong skill that will prove applicable to multiple ideas and challenges you may come across.

*Please note that this course is in English

Portrait photo of Maarten Essenburg

Meet the expert

Maarten Essenburg believes we shouldn't forget to play. He founded the creative collective KampVuur, hosts a podcast about life lessons, brews craft beer and helps young creatives turn their passion into their profession without losing their souls.

Over the years, he has mastered the skill of designing and leading strategic workshops through which he discovered the power of a prototyping mindset. For Food Hub, he has spread that mindset amongst a wide range of students.

Portrait photo of Lelani Lewis

Meet your moderator


Lelani Lewis will guide you through this course from A to Z. As the initiator of Code Noir, she organizes interactive pop-up dinners exploring the culinary history of the Caribbean. Therefore, she knows better than anyone how to tell, share and develop Prepared Histories. Lelani is also the founder of Whisk Food Studio and recently launched her first cookbook.
Lelani: " The more you try, the more you fail, the more you know which way you need to go."

What will you learn?


0. Hi there!

1.1 Introduction video

1.2 Course workbook

1.3 Example student

2.1 Expert video Maarten Essenburg

3.1 Supposed problem

3.2 Proposed solution

3.3 Testing

3.4 Validation

4.1 Some last words

4.2 Wrap up

4.3 Curated sources by the expert

Online course

What do you get?

  • 8 instructional videos (including subtitles and transcripts)
  • Expert webinar with Maarten Essenburg
  • Your personal workbook
  • Example casestudy
  • Carefully curated sources for additional learning
  • Unlimited access (including future course updates)
Enroll now


VAT inclusive


You'll need a screen and internet. That's the beauty: you can take the course in the comfort of your own home, and on your own time! We do recommend that you print out the workbook.

This course is based on self-study. You can take it as long or short as you like. We recommend that you take the course consecutively, divided into 4 or 5 separate moments.

After receiving your login information, you can get started right away!

Go to and click 'login' in the upper right corner.
After logging in, you will be taken to your course(s).

We are confident in the quality of our education. However, should you feel within 14 days of purchasing the course that you didn't learn anything or didn't find it useful, you will receive a full refund.

Should you encounter any (technical) problems, please feel free to contact We will try to help you as soon as possible.

Also check out our full FAQ page, maybe the answer to your question is in there.